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Leonardo Cendamo was born on 6
May 1939 in Sannicandro Garganico (Foggia) and lived
in Foggia until the age of 22. From his early youth he worked at a
variety of jobs but when he
was 19, encouraged by some friends, he returned to his studies,
completing his middle
school education and following up with three years of commercial school.
In 1962, for family reasons, he
left Foggia to move to Milan, prompted by the need to experience
a different social and cultural milieu.
He took on the inevitable series of jobs in order to survive and at the
same time he attended
"L'Umanitaria", a specialist school where he took an advance
course in photography.
After two years of assiduous study he was offered a post as assistant to
the renowned photographer
Franco Scheichenbauer.
Their working relationship lasted a year and provided Cendamo with an
opportunity to broaden his
experience on an international level, in both a professional and a human
sense.
Subsequently Cendamo received a call from Renato Gozzano, who availed
himself of the young man's
services for his reportages in "Style Life" magazine.
Marco Glaviano, then a photographer based in Milan, asked Cendamo to
work with him, but Cendamo
turned down this offer.
In 1968 Agenzia Twenty-one International invited Cendamo to work on the
compilation of photographic
portfolios for top models and on the collection of images for
advertising and publicity.
In the same period, the recently established weekly magazine "II
Chi" called in Cendamo
to do a reportage on "Paris by night" (cabaret personalities
such as Yves Montand, the
audience at the Olympia theatre, the clochards along the Seine).
While in Paris he was a guest of F. Brofferio and Bob Smith, who was
Helmut Newton's friend and
model.
One evening the great photographer and his wife June came to dinner and
so Cendamo got to know
Newton, with whom everyone spent a most agreeable evening among friends.
Cendamo experienced the May uprising in Paris (1968) at first hand, and
this cost him a spell in
prison for trying to photograph a clash between students and the police.
On his return to Milan he worked with Mario Santana, another great
photographer of that period.
As well as Cendamo's teacher, Santana became his patron.
Then the renowned American photographer Alberto Rizzo asked Cendamo to
work with him, and they
collaborated very closely for two years. Immediately after that, Cendamo
received a call from Giorgio
Armani, an event that marked his rise towards the upper echelons
of Milanese society.
In 1971 the magazine "Progresso Fotografico" published a
collection of fashion photographs
and shots of famous personalities taken by Cendamo.
In 1976 Rizzo invited him to New York, where he had a series of fruitful
encounters with Richard
Avedon and other highly esteemed photographers.
In 1978 the "Corriere del la Sera" invited Leonardo Cendamo to
do a reportage on Milan's
artists' quarter, the Brera district.
In 1979 Cendamo went to New York at his own expense, before returning to
Milan where he held a
photographic exhibition whose theme was emptiness. It was made up of
shots of people taken from
behind.
The exhibition established Cendamo as one of the most committed
photographic artists of the day. The "II Diaframma" gallery
invited him to hold an
exhibition there in 1982.
Thanks to Mario Santana, in 1970 Cendamo opened his studio in Viale
Majno, 40, in Milan, where
he worked until 1986.
Since 1982 all of Leonardo Cendamo's work has been managed by the Grazia
Neri Agency.
Today he lives in Barni (Como).
PHOTOGRAPHIC EXHIBITIONS
September 1982: exhibition
titled "II Vuoto", Palazzo Dogana, Foggia, sponsored by the
Department of Cultural Affairs of
the Regional Government of Foggia.
November 1989, exhibition
titled "Gioco e Tecnica" at the International Biennial event
"Torino Fotografia".
November 1990, exhibition
titled "Gioco e tecnica" at the Feltrinelli bookshop, via A.
Manzoni, 12, Milan.
17 January to 13 April 1996,
"L'attimo fermato" - Portraits of personalities from the
worlds of Italian and
international cinema, at the Cinema Zero: Galleria Zeroimage, the
Great Hall of the Centra Studi,
Pordenone.
June 1997 Galleria Zeroimage,
Pordenone: reportage made on the set of the film by Fabio Carpi,
"Nel profondo paese straniero".
Forthcoming publications
include a book of portraits of famous writers.
A photographic exhibition of
portraits of authors is scheduled to be held in Lecce (Puglia) in
2006.
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